Are you a marketing manager who feels like they’re always playing catch up? If you feel like you’re always behind, it’s time to create a content strategy. A content strategy will help you focus your attention on what’s important and make better use of your time. In this blog post, we’ll show you a quick and easy content strategy that will help you reach your marketing goals.
1. Define your goals
When creating a strategy, it’s important to define what goals you want to achieve. Is your aim to boost engagement or brand awareness? Define these goals to have an efficient workflow and ensure you are focusing on the right activities. With goal setting and planning, you can build an organized strategy that saves time and resources.
2. Know your audience and the platform
Understanding your audience and the social media platforms they utilize is key to creating effective social media content. For example, you may want to create alumni and faculty content for your audience on Facebook since the largest audience on that platform are within the ages 25-34. Understanding key demographics for specific platforms will help you tailor your content so that it will reach your target audience within each platform.
3. Create a content calendar
Creating a content calendar is a great way to stay organized and on track. By planning and scheduling each post, your content will remain timely, relevant, and consistent – plus, you’ll develop an effective system for planning. Don’t make it complicated! It can be as easy as creating a spreadsheet and filling in posts one month at a time.
4. Write great headlines
Crafting eye-catching headlines helps you stand out from the competition. Attention-grabbing headlines ensure maximum visibility, clicks, likes, and shares. Use words that create emotion in readers so they want to click on your link and learn more, and keep it short and snappy, so your readers are curious to find out more.
5. Promote your content
Promoting or boosting your content can help increase brand awareness and engagement. If your budget permits, consider setting aside a small amount for boosted posts throughout the year. By promoting popular content or programs you have throughout the year, you will be able to reach a larger audience and achieve your goals quicker with these targeted micro-campaigns.
6. Analyze and adjust
Analyzing and adjusting your content is one of the best ways to ensure you’re getting the most from every post. Reviewing performance data and insights in each social media platform allows you to identify what works, what doesn’t, and what can be improved upon. Experts recommend monitoring analytics to promote a successful content strategy, so now is the time to dive deeper into your insights so that you can get better results.
By following these simple steps, you can create a content strategy that accomplishes your goals. Take the time to define your goals, know your audience, and create a calendar to stay organized. Write headlines that will make people want to read your content, and take advantage of social media to reach a wider audience. Finally, analyze how your content is performing and make changes as needed.
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