The volatile mix of alumni pride and shifting cultural sensitivities makes changing mascots a thorny challenge for schools and their communities. My guest on this episode, Jennie McCue, lived through each tricky step of that process recently as Director of Marketing and Communications at Saddleback College in Mission Viejo, California. Jennie has many enlightening and entertaining lessons to share about handling this change that can apply as well to other campus conflicts that are imbued with passionate advocates on all sides. Bottom line: an inclusive, patient, transparent process will produce the best results. Check out this fun and deeply informative conversation for all the details, including whether or not it makes sense to work with outside agencies on these projects.
