“I was born to do public relations,” says my guest Nancy Marshall, and being an admirer of her work for many years, I’d have to agree. Running her own successful marketing and PR agency for three decades is pretty good proof, too. As you’ll hear in this episode, Nancy is a natural communicator with an infectious positivity, so it’s easy to see why she’s been able to build the kind of relationships with reporters that get results for clients of Marshall Communications. In this fun conversation, she eagerly shares her recipe for success, so be ready to take notes as she provides tips and tricks on everything from “newsjacking” to leveraging Twitter to handling crisis communications. She also reflects on the ever-changing world of communications and the importance of public relations professionals recognizing that “we can be the media now.” And on top of all of that, she even divulges her “old school” secret weapon. This is a great chance to learn from a master of the craft.
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