In today’s world where seemingly everything has gone digital, the concept of a printed class schedule may sound like a relic of the past. However, my guests today are here to debunk this myth through the lens of a project we did right here at GradComm with our partners at North Orange Continuing Education (NOCE). Here to discuss the project is Jennifer Perez, Director of Campus Communications at NOCE, and GradComm’s own Jamie McNinch – who both worked hands-on to re-imagine NOCE’s printed class schedule that gets sent out to over 350,000 households 3 times a year! We’ll discuss all the ways we updated and improved the schedule to make it a more effective and persuasive marketing tool that ended up being a real showcase piece. We’ll also discuss some of the under-looked benefits of community colleges who are able to offer the programs that their community members need most, often for little or no cost to the student. It’s an episode you definitely won’t want to miss!
