“Websites which try to be everything to everybody may end up being nothing to nobody.” That’s just one of the many great insights learned in the trenches of higher ed communications by today’s guest Karen Norton, executive director of Integrated Marketing and Communications at Bunker Hill Community College in Boston. Karen’s deep experience in web design and content strategy has been critical over the past year as we worked together to create a student-focused site for Bunker Hill that also meets the needs of faculty and staff. It’s a challenging time to be revamping a website because, thanks to COVID-19, more people on campus than usual are invested in there being an effective online presence. That’s where research comes in. “Sometimes you have to say no. Having research gives you good reasons to back up your decision,” she shares. Karen is full of fresh tips on timelines, strategy, search, mobile-first design and how to use navigation to accommodate multiple audiences. If you’re planning a website overhaul, or in the middle of one, this is a can’t miss conversation.
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