If your school is thinking about launching an app, or already has one and you want to make sure it is designed to be effective, you won’t want to miss my super informative conversation with Niall Adler, Director of Marketing at Mission College in Santa Clara, California. Niall led a nine-month process to build an app that has proven to be a useful tool for students and college communicators alike. One key lesson: function over form. “I know of a school that created an app for its athletic department that looked really pretty, but it was completely useless to students. It needs to function. It needs to do something because you want students to come back to it.” From designing an effective development process to the importance of research to the strategic relationship between your app and your website, Niall shares valuable lessons learned from a ground-level perspective.
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