Media buying is a scary term for a lot of us, myself included! That’s why we are extremely lucky to be joined by my guest Chuck Fetterly, who is an expert in all things media buying, to help us better understand this very important aspect of many marketing plans. Chuck has spent the last two decades running and growing TEC Direct Media, Inc, a media buying company that has worked with brands, agencies, and music artists like Lady Gaga and Adele to successfully reach their audiences. In our conversation Chuck and I discuss what questions colleges should ask when looking for the right media buying partner, and why outsourcing this specialized work is often the right decision. Chuck also shares tips about what he has seen change in media over the years, and talks about some of his favorite campaigns he’s gotten to work on (Spoiler Alert: it includes a giant guitar shooting out of a billboard!).
