In this episode, I sit down with Brian Piper, a digital and content marketing expert who shares his transformative journey and explains how to leverage content marketing effectively. Brian emphasizes that content marketing is a strategy to cultivate lasting relationships with your audience rather than a quick sales pitch. We dive into the pivotal role of social media, with Brian urging marketers to prioritize content over channel and treat content marketing as a long-term investment. Finally, we discuss measuring success, emphasizing the importance of strategic goals, audience, and tactics. Make sure to tune in for this insightful exchange and check out the new second edition of Brian’s book, “Epic Content Marketing.”
