We know that students who can pay for college have more of a chance in succeeding in college. And the power of a scholarship can not only help students meet their financial obligations but can also boost their pride and performance. Meanwhile, for a donor, making a gift to a student means much more than just writing a check. Making a donation is a gift in and of itself.
Fundraising is more important than ever for our nation’s community colleges. As state funding and student financial aid shrinks, colleges must look to alumni and local supporters to support the success of their students. And fundraising during today’s difficult environment takes skills, practice, and a commitment to exceptional storytelling. In this month’s Higher Ed Coffee and Conversation podcast, Christina Romero, the Executive Director of College Advancement & Foundation for Santa Ana College, shares amazing insights and advice for community college marketing and philanthropy departments. She covers how she has managed to maintain personnel connections with donors and students when they haven’t been able to be face-to-face and touches on telling stories of student journeys without giving into stereotypes or apologizing for what makes community colleges special.
Podcast Transcript
