Cheryl Broom (00:00.078)
Hi, I'm Cheryl Broom, CEO of Graduate Communications, and today's guest is Neil Adler, the Director of Marketing, Public Relations, and Sports Information at Mission College. Neil spearheaded the launch of a mobile app on his campus in just about nine months.

They created an app, tailored it for students and for staff and faculty, and launched it with tremendous success. I asked Neil about what the process was like, what the ups and downs were, how launching the app has changed the college website, and so much more. If you're a college who is considering creating an app from scratch or updating an app that maybe

isn't performing as well as you'd like it to, this is a conversation then you won't want to miss. Enjoy. Well Neil, thank you so much for joining me today. I'm really excited to have you here. No, thank you, Cheryl. Happy to be here and and talking four-year, two-year higher education with you. Excellent. Well, you are a client, a former client, and I saw you speak at a conference.

About a project that I know a lot of colleges across the nation are looking to do themselves. But before we dive into your project, I want to learn a little bit about you and your college. Well, I am the marketing director here at Mission College. I've been here about six or seven years. we're going through a presidential search, so I'll have a new boss in the coming months. So I I've been on my best behavior in the interim. Mission College is out in Santa Clara, we're a two-year college.

in Silicon Valley, our big programs being hospitality management and nursing. And we're really excited about starting our new Firefighter One Academy. Like a lot of community colleges, you know, we have those career education, hands-on training, but also we want students to transfer as well, you know, to San Jose State or Cal State East Bay or Berkeley. So we have probably something for everyone. And like what I also like to say is is we serve everyone from 16 year olds.

Cheryl Broom (02:15.958)
272. You know, we had a great story a couple of years back of a gentleman who immigrated from Vietnam right after the Vietnam War. He was 72 years old. He had never gotten a degree, but he always wanted to get a business degree. So he went through one of our categorical programs that got him, you know, a little money. And he was able to graduate with a business degree at 72 years old. So I hope at 72 years old I have that cognitive ability to actually want to get, you know, another degree. So that's great. And

Those are the type of stories that just warm your heart. It's amazing what education can do. No, it is. And it it's amazing, you know, the the stories of our students at Mission College are are really phenomenal. I mean, you just throw a rock and you have a new story. I mean, one that really resonates with me is there was a young woman who was incarcerated as a teenager. she got pregnant before being incarcerated and she knew she was gonna have a son. and that really kind of

Turned her life around. And once she got out, she went to high school, found Mission College, became an honor student at Mission College, and then went on to transfer to Santa Clara University and get a scholarship there. but really, you know, we we did a video on her a few years ago and thing she said, she's like, hey, I'm doing this for myself. You know what? I don't want him to be in that same situation that I was. I had a lot of trouble in my life, but you know what?

I I changed my life for him for the better. And I mean, you hear those stories every day for community college students. And when you come to the office every day and you know you have students that are so affected by having higher education, it's really you kind of a special place. Yeah, it really is. And and it's so great to hear those amazing stories, especially because of your location right in the heart of Silicon Valley. You know, we think of

Google and Apple and Facebook and all these high-tech companies, but there's such a need for students to be served by the college, you know, on their own pathways, whatever that may be. Well, yeah, there's always that wealth gap, and you're you definitely see it nowadays in Silicon Valley of the people that are working two, three jobs, have to take care of their family. And obviously, with how much it costs to live in the Bay Area, you know, a a two-bedroom apartment is two, three thousand dollars.

Cheryl Broom (04:37.15)
so you just add those barriers on top of one another. And it's really tough to go to college. I mean, you you look at Mission College, and we're you know, we're very similar to other community colleges in the area. 75% of our students are part-time students. So that means they're taking between one, two, three classes and just trying to get by while two jobs, while taking care of their family, while being a single parent. So, you know, what we try to do at Mission College is

We're lucky that we have some emergency assistance funding, which is on top of financial aid. We also have a free laptop loan and Wi-Fi hotspot program so that if they need to get online, they have the ability to do that. And then also if they need a computer, we we have the the ability to loan that out to them. And a great story we had a couple months ago was we had a homeless veteran who was living out of a van. You know, he was struggling, you know, he came back from being deployed overseas in Afghanistan.

And he started at Mission College, but you know, he didn't have reliable Wi-Fi hotspots. So, you know, we connect him with the Valor Center, we connect him with a Wi-Fi hotspot. he was able to get online, get in his classes, and then the guy closes on a hump with the National Veterans Program. And and he's an honor student in business. So, like we're trying to put those pieces together to make that student whole so that finance is is is not a barrier to students. I mean, I come from, you know, a long line of

family members who valued education. My grandmother, you know, started the first library in Albany, California. you know, my mother finished her degree in her 50s after flunking out a cow and moving to Hawaii. So I get that. And seeing students able to change their projectory with one small piece, we we complete the puzzle. You know, Mission College, I think, really does complete that puzzle. And I think higher education in general does that. And we haven't even talked about, you know,

type of student that that's in a job, maybe they got a degree and they're they've said, Hey, you know what? I really don't like the career I'm getting at. So where do I want to go? So you know community colleges is is a great aspect to actually change trajectories and say, hey, you know what? I've always kind of wanted to be a cook. The fire department calls every week, you know, when I try to make chicken, but you know what, I really want to work in a kitchen. We have a hospitality management program that, you know, our our you know chefs say, hey, look.

Cheryl Broom (06:57.698)
You don't need to know how to cook. We're going to teach you how to cook. And then you know what? Follow your passion and see where it leads. That's great. I I love that everything that you're sharing really comes from a place of wanting to support students and help them on their journeys as they complete their education. And that's one of the reasons why I wanted to invite you on the podcast is because you embarked on a really ambitious project, a technological project in the heart of Silicon Valley.

and accomplished it and have had some really good results. So tell us a little bit about the app project, where it started, why it started, and where you are now. So West Valley, our sister college, had already had a mobile app set up. So we had kind of the back end pieces. but then you know, the the mobile app, you know, said, Hey, mission, you get to do a mobile app too. So the first thing I I did was, you know, the company Moto Labs. I said, okay, what other colleges around the nation do you work with?

And really around the world. And I started calling those the tech geeks, what I like to say, the back end folks, and say, okay, how does this app work? What do you like? What do you not like? I mean, for example, at a four-year college that has dorms, you know, the mobile apps able to tell you, hey, by the way, there's three dryers available right now. That would have been great when you and me were in college. There were different little parts that I grabbed from different areas. One,

In New Zealand, they have a university and they have the little sticky at the bottom of the mobile app. And I I never really thought about it before we did mobile apps, but I was like, hey, you know what? I want to do that sticky. How do you do that? So I reached out to them. I said, Hey, I used to live in Australia. I don't know if that helps or hurts. but you know, when I said, Hey, look, how do you do this? And they're like, here's the code, go. And what is it, what is a sticky? What is that? So at the bottom of screens on mobile apps, you'll see as you move around the app, you'll see certain

links or icons that are actually always on the bottom. So that's what they call the sticky. And now mobile labs has made that part of their next version. So really first it's it's researching what you like, what you don't like and getting expert advice. And then you know I'm lucky I have a really great graphic design and UX team. So you know our graphic designer, you know, made all our icons, you know, our webmaster did the back end and worked with our ETS team to build out

Cheryl Broom (09:18.08)
the usefulness of the app. And and the one thing when we launched the app, it could have just been the, hey, here's all the different things that are mission college. Click here, click here, click here. I said, look, students are going to need to use this for something. So we said, hey, you know what? They need to use this for actually registering and adding and dropping classes. Okay, let's go figure out the technology for that. And you know what, now that's a useful, you know, tool so that whenever they want to

Search for classes, add classes, drop classes. It's right there at their fingertips. The next iteration is, okay, hey, by the way, you owe for, you know, this semester. Hey, by the way, prior to registration is ready to go. So there's a lot with the mobile app, you know, that we can continue to do. But that first step was just really getting it out there. And I mean, we've gotten 4,500, 5,000 downloads during a pandemic. so that's really.

Encouraging on its own. And the fact that, you know, people are using it and continue to use it, that's a feather in our cap. They, hey, you what? Students need this technology to be a college student. And I guess I'm wondering, you know, why even have an app to begin with? You have your website and you have social media. What does having an app do for students that those other things don't? Well, you know, in in the marketing office, we get a lot of times the

Students can't find this, or I can't find this. So basically the mobile app is your big bookmark of stuff. and and try to put that in in an easy way for students to find that stuff. So however you think is best to lay it out. And that's why, you know, you talk to different universities and you see, hey, here's what a four-year does, here's what a two-year does. And you go, okay, this could be useful for students. You know, moving forward, we're gonna have.

A six show outdoor concert series this summer on our new plaza. And part of it is, you know what, let's get the community involved with getting to know, you know, hey, here's the next concert. So it's it's also part of the notification marketing game where yeah, we send stuff out on email, we send stuff out on text, but hey, you know what? I think 90% of the people in the country have their phone and they see that notification from firehouse subs that hey, it's a two for one deal.

Cheryl Broom (11:38.392)
So hey, you know what? Maybe I'll go to Firehouse Subs, g get, you know, double points. So we can talk about, you know, my my sandwich, you know, reward for fetish on a on a different podcast. But it is getting close to lunchtime. It's like, my mind started to wander. And I'm like, what do I have for lunch in the fridge today? Exactly. Or or you use, you know, the 15 different sandwich apps that I have on my phone. but again, that's that's part of of marketing is just that slight nudge. That slight nudge, hey, by the way, we're here.

Hey, did you r realize hey, we have this happening this week? because honestly, you know, marketing directors can do everything well in for a college, students are are not going to magically appear classes. There's a lot of barriers from the time that their interest can go into college to when they actually enroll. It's different than when you're actually marketing a event or you know, a concert where you know, three in the morning you decide to click and now you are going to that concert. So

Having that mobile app and and having that pieces in place where they go, hey, you know what? I need to go get that next book. You know what? Let me just go on the mobile app, click on the the icon for the bookstore. Okay, there. And then for new students, hey, you know what? I need a map of campus. Where is the student engagement center? They can go on, you know, our mobile app, go on the map and go click, here you go. So it's Mission College at your fingertips. It really sounds like you've made the app.

really relevant for students. So this not really geared towards people who haven't already enrolled or applied with the college. It's not a recruitment tool. It's really a a tool for current students. Yeah, I mean I think that's the primary driver just because you know we have six, seven thousand students on our campus and they're going to, you know, need to use the app hopefully throughout the year for different things. Granted, you know, our our staff are also on it to get notifications.

There's an actual what they call a persona that we've created for staff that are able to have that again, that bookmark type feel. And hey, you know what? I need to go log into ABC. Here's the quick way to do it. Another part of it is also, you know, we created on that sticky at the bottom what was a help desk icon. So hey, I need to talk to someone right away, whether it's mental health or whether it's a welcome center for a registration problem.

Cheryl Broom (13:57.644)
What we're starting to see now is that students are starting to realize that that's a very quick way to contact our welcome center and ask questions there. I mean, our welcome center is probably the gold standard of community college. I mean, they answer 16,000 chats a year. I mean, that's pretty impressive for a college that's only 6,000. So they do a great job of answering questions. And literally, I have the numbers. It says in 19 seconds, the welcome center is going to answer your call.

And you know, the app is another way for students to kind of connect with campus and also find things on their own. That's great. I was just in a focus group with financial aid students at a college. That's a client. And one of the students said something really interesting. It was, it's her first time coming to college. And she said that, you know, she needed help with financial aid, but she was too scared to call. So she wanted to chat with someone. And I thought, how interesting to be scared to call.

But I think a lot of people are. They don't want to pick up the phone. They want to chat. It's just easier to do that over the internet. And maybe there's, you know, language problems that they don't feel comfortable doing. Nowadays, you know, there's there's the translation so they can write it in their own native language and then it automatically translates back to English for, you know, our welcome center. We had a booth at an Afghan refugee fair a couple months back and we had our banner that's at Mission College, you know, let us help you. And there was

someone there who actually took a picture of our banner and it automatically translated it into their native language. And I was like, wow, like technology is kind of cool. I was like, okay, so you know, and then you know, I I bring that back to my campus and they go, hey, we need to make these pages in A B C D translations. And nowadays with the technology, you almost don't need to do that a lot of times, though, though you do want to, you know,

reach out to those different populations that that speak different languages. But for a website that that is all text based, it's just really translating from the Google Translates of the World and other technology like that. And you know, that really helps students that may, you know, have issues with English, that don't understand the college environment, are able to look stuff out on their own and then also reach out to folks. Because honestly, you know, we we had a student who once said

Cheryl Broom (16:22.85)
You know what? Mission College taught me how to college. This is about not only educating them, but also letting them do it on their own. Because really these students are are just trying to figure out how to get by it. I mean, we started off this conversation in that regard was that, you know, students have a lot going on right now. And we want to take as many barriers away from them that just lets them focus on, you know, education and going to college, because that's the that's the number one goal is that you know what.

Let mission college help you figure out where you want to go. We're gonna help you with that. You know, it's it there there is no problem whatsoever of asking questions. And and there is no dumb question, trust me. Education has a lot of answers and a lot of you know self-help videos and everything else. But you know what? There's some very basic questions like what the heck's FAFSA? you know, there's stuff like that that work.

willing to help because you know what another student actually had that question before. And you see that joy on, you know, a student's face. I remember we did a graduation a couple years back in our old main building in nursing. And there there was a you know a student that actually had nothing to do with the nursing program, but was a mother and that was just kind of looking around, had found us some way. And she's like, I just, you know, I I I kind of want to go to college, but I but I don't know what to do. And and I said, hey, you know, we have this CowWorks program.

helps you know single parents we have EOPS we we really want the parent to figure out what they want to do and i mean it was maybe a three five minute conversation and she literally just like hugged me she's like thank you so much tears running down her eyes she's like someone finally you know understands where we're coming from those little wins every day are really something that you know a makes you feel good but two you know what kind of brings up that person as well you know because

Who knows where that person goes someday? You know, they they could be, you know, the CEO of a company or or you know, they can do their own passion and run their own restaurant. I mean, it's so many different things they they can do. seeing that, you know, is really kind of special. That's such a great perspective to keep in mind. Even when you're working on projects like a mobile app, that this is making the students' journey easier and supporting them. So for even those college staff who are

Cheryl Broom (18:46.274)
You know, sitting behind a computer programming something, you are affecting people in such a positive way. And you might not see it or you might not hear it like you were able to, but it's happening. And that's, you know, why we do the work that we do. So that's a really good reminder. I wanted to to go back to something that you said before about the website. And I'm wondering if after we get off this podcast, I have a a call with a college whose website is like a monstrosity. We've been

I'm sure everybody can relate to this that's listening. And we've been slowly tackling different departments and helping them reorganize the content of the site to make it like actually usable. And I'm wondering if having the app has helped you make your college website more like enrollment driven. I I'm assuming that because you don't have to have like everything on the front page for everybody, that maybe that's given you a chance to refocus in some ways.

Well, the mobile app came after our website redesign. So we actually had that problem when I first started was that people are like, I can't find something. And you know, the last marketing director is like, fine, let's put it on the front page. Fine, let's put it on the front page, let's put it on the front. So then we had a list this long of everything on the front page. And that's where, you know, someone needs to kind of take charge and say, Hey, you know what? I

need be the gatekeeper of the website and here are analytics behind it of here's where students are are looking. you know, here here's a lot of different data points that this is what students want. and yeah, you know what, you have a great program here or a great department, but we need to drive where students are looking. And granted the the other part of it is that, you know, Google, for everything, you know, some folks say about it.

People Google financial aid mission college or how to go to college. And if you can get up on that list, that's gonna help, you know, drive traffic to your website more than anything else. But the part of the of the website is is everything on the front page within two clicks. I I I love it when you know I have a VP or a dean say, Hey, it needs to be two clicks because some law out here says it needs to be two clicks. And like, Yeah, but it's it's one of those things where

Cheryl Broom (21:01.544)
You you need to kind of have that overall wide focus vision of the entire ecosystem to be able to build a good website and our company Vision Point that redesigned our website out of North Carolina. They came in after t doing some conversations with with our students and staff and they brought us a SWOT analysis. And I'm like,

Wow, you you talked to us for about a week and you understand our college right there, right then. And that was able to build the website moving forward. But also it's it's project management too, because education a lot of times gets into that. Hey, I got an idea, I got an idea, I got an idea, I got and you know, the idea is you know what, you actually need to do that idea and get it off your plate. So project management is almost instrumental to actually rebuilding a website because you could still

talk to this day about, hey, I want to do this and that. Someone just needs to do it at the end of the day. So the mobile app came after our website. So it's hard to say that the mobile app kind of helped with the way our websites built. But you know, our new UX designer and webmaster, she really understands that process of not only what it looks like on the web, but also what it looks like in a mobile app. And and and realize too, let's be completely honest, when you're looking at a website on your phone,

You're kind looking at a website and a mobile app. So Yeah, it seems to me that a mobile app would just really help you streamline those requests where somebody's not going download the Mission College app if they're not pretty sure they're going to go to Mission College, because we all have a million things on our phones and don't necessarily want an app for somewhere we're not going to go. But they're going to go the website. So you make the website really enrollment driven, exciting, geared toward new students.

And then the faculty and staff who want the quick link to the help desk, well, that's in the mobile app. And so you can really start to say, you know, this platform is for engagement, enrollment, for persuading new people to come. And this is for current students to find classes, to get books, to to see if the dryer has vacancy, which I know you don't have dryers, but I love that idea, like how useful that is.

Cheryl Broom (23:15.842)
That would help in my house, by the way. It's like to walk downstairs to see who's put what in the dryer. and and so I think that delineation is a really great reason for building something like this. You're you're serving a different community through the app than you are through the website. And that helps really keep things clean and separate and focused. No, no, you're absolutely right. And and the fact of the matter is people find things in in different ways. If you know your entire family had the Cheryl Broom app.

you could also put notifications, go, hey, by the way, here's dinner. Here, by the way, get in, you know, do your homework, that sort of thing. look at I think you've just come up with an idea and you're in Silicon Valley, an app for parents, push notifications to your kid, clean your room. It's dinner time. Absolutely. You know what? I you know, I there probably is already one that one of those on the you know, Apple, Apple store, you know, manager play store. So

But that's the thing. It's like everyone, you know, has a different way of finding things. Going back to the website, well, how do most people find ABCD? That's what you try to do for your website. And there's always the question of, well, if it's not on the front page of the website, people don't know about it. Well, there's other ways to let people know about what you're doing, whether it's social media, whether it's the mobile app, whether it's HD screens, you know, flyers, et cetera, et cetera. So it's a combination of of

tool belt that is in every marketing director's pocket and on their belt and seeing what happens to let people know about what's going on. Because what you really want at the end of the day is if they're thinking about college, the first thing that pops in their head is, hey, you know what? Let's go to Mission College. Because that's when you sell mission college to them. And you know, it might be a drip campaign where they heard something six months ago, two years ago, hey, they had a friend that went there. Hey, they were

Kaiser and you know, they they talk to one of the nurses and hey, I went to Mission College. That sort of thing, you know, those small little drip points is is really, you know, how a student is converted from, you know, maybe a potential client to an actual student who, you know, graduates and gets a great career. Now, for other colleges who are in the beginning stages of developing their app, do you have advice to them? Anything you

Cheryl Broom (25:34.196)
Struggled with, had to overcome. What are some pointers that you'd like to give? I think first off, research. See what other folks are doing, other colleges, even other entertainment sites. See what you like. I mean, honestly, you know, that sticky at the bottom is from Aussie Rules football. And I'm like, I like that. How do I get that? but research, figure out what you like, what you don't like. Have a team of folks that look at it and know the college.

And can you know bounce off ideas, including students, including staff, faculty, et cetera. But also have someone who can make the ultimate decision and go, okay, here we go. Let's go. Because otherwise that's going to be delayed from you know a two-month rollout to a eight-month rollout because you're still deciding on on what color to choose. And then also make it useful. Like what is going to make this useful for your college? because if it's not useful and it's just a a really nice

app. I mean we had that you know at a school I used to work at a very large one with a very large large indolent they made a really large athletic app and it looked really pretty but it was completely useless. It needs to function. It needs to do something because you want students to come back to it so you can send them notifications and actually you know continue to use it while they're at your college. That is so true. And it's it's true with

so much when it comes to design. And I'm telling clients this all the time. I've talked to students, you know, my entire career and they care more about functionality than design. So, you know, colleges tend to get wrapped up in just like you said, colors, photos, how pretty it is, but you gotta start with functionality. Like it has to be useful or it can be beautiful, no one will use it. No, I absolutely agree. It comes back to the original point, you know.

What are we trying to fix or what are we trying to do? Start with the basics. Now, once you built it out, how long did that take, by the way? How how long was the process? So the whole process from start to finish was less than a year. And honestly, the back end part was already at West Valley. So there was already, you know, work done, you know, a year, year and a half before that. and you know what? That was also part of the equation too with with Motolabs was we had weekly meetings with them.

Cheryl Broom (27:55.082)
And they were like, hey, by the way, did you do this? Hey, by the way, did you do this? Because that's the other part, you know, we we didn't really talk about is that we have all these projects and then all of a sudden, you know, the mobile app idea just wait, wait, it's June. we were talking about in January. wait, I forgot to do that. So having someone not only on top of the ones who's making decisions at the college, but someone with the company building it going, hey, hey, did you did you do that? Did it work?

it helps tremendously because otherwise we would have been in that boat of, yeah, we need to launch that at some point. So great. And now when you did launch, how did you do that? What how did you get the word out? So we have, you know, a list of about 50,000 in our email list. So that that helped to begin with. we did it during the height of COVID. So no one's on campus. people were tired of hearing from us on email and text message, but

You know, we we sent it out on email, we sent it out on text, sent it out on social media. And and here's the other part of it, which you know, we didn't really mention that really kind of helped the app survive those first years. Part of the app is is you had to do your health checker on the mobile app. So they had to download the app to actually use services on our campus. So that kind of helped too. But I but again, I said, look, the pandemic, you know, it is going to end eventually. So somewhere, sometime.

We need to make this actually functional for the college rather than have it be the green check mark app for Mission College. So and you look at data, you know, our data analytics, it's like, okay, folks are using this to search for classes and bag classes and and looking at the, you know, the message notifications we're sending out. So, you know, and that's part of it, is is it's a living, breathing thing. And you got to figure out how to make it work and be functional, not only when you launch it, but

down the road. And also another thing we did, you know, when we launched the app is is I I bought 3,000 keychains with the mobile app logo on it. And also it was a bottle opener because again, functionality, people are like, that's a great that's a keychain. I'm like, well no, it's also a bottle opener. So that's going to be useful. And then also the other part of it is we created a logo for it. We have a robust graphic design program. And we have a graphic design intern that

Cheryl Broom (30:20.14)
works with us every semester. And, you know, she was able to create that logo for the mobile app that we use as branding. So it's also part of branding, you know, free stuff, branding. And thanks to COVID, those were the three reasons that, you know, the mobile app at Michigan was was able to work. those are such great tips. One last question. So now that you have the app, you've had such great success, you clearly have like a kind of a marketing strategy to get it out.

Who does the push notifications and how do you balance too much and not enough? Like whose decision is that? How do you how do you know what to do? He's raising his hand. Yeah. okay, interesting. So I mean, honestly, you know, I mean, we're we're kind of a small team too. The idea moving forward and the the very successful mobile apps have multiple people that are in charge of certain sections. Again, it's like your website. They have multiple sections that they're they're in charge of, and there's kind of an overseer that makes sure.

that hey you don't email too much or you don't put too many notifications out. I I've always had that in the back of my head. Hey, we can't text them 12 times this week. Otherwise they're going to delete the app and not care anymore. What I've been doing is, you know, we have a eblast that goes out on Monday mornings of our different programs. That's part of, you know, that that Monday morning thing. And then there's opt-in channels. There's a lot of different opt-in channels. So and this is kind of that next step for the mobile app is getting different categoricals on that.

So let's just say our ESL department is actually really interested in using that for ESL students. Is that okay, you're in charge of the ESL notifications, but you can't actually hit send. I have to hit send for you after I look at the message to make sure that, you know, hey, we have three, you know, campus-wide announcements going out this week. Hey, we're gonna have to hold off on this announcement type thing. you know, there really needs to be a gatekeeper, but you know, you you talk to enough of the schools that have these apps.

They have multiple departments that are kind of in charge of their own sections and their own notifications. And once you kind of build out that team, you know, if you're big enough, then you know, the marketing director doesn't have to raise their hand and go, hey, by the way, I'm doing this, that, and that. It's really about, you know, a trust and and b putting out a message that's that's useful to people. Right. Yeah. I always get asked that question by colleges is when is when is too much? What's the magic number?

Cheryl Broom (32:47.962)
I I will tell you the magic number. The magic number is when you look at at the data and people aren't opening it, people are unsubscribing. You get the occasional email back, hey, go F off. and you're like, yeah, I think we're probably emailing texting a little bit too much. But there's sometimes where you kind of need to send out a lot of messages in a week. I mean, this week alone we sent out one, you know, our normal one, then we had a presidential search, and then we had a

timely warning from our district police. Well, that's that's three right there. so it sometimes happens that way. You just try not to make it three every week because then people just ignore your messaging. Right. If somebody wants to take a look at your app, how do they do that? Well, they they get on the Magic Apple store or Android Play Store and you and you search Go Mission and you can download the app and and play around with it. Honestly, if you see anything that

doesn't work or are you like, hey, you know what? How did that work? Or hey, you know what, I got an idea. Feel free to, you know, shoot me an email at Mission College, Neil Adler or N Adler at missioncollege.edu. Or if you remember the, you know, short URL, it's go.missioncollege.edu. I'm a big proponent of of of short URLs rather than the you know missioncollege.edu slash dpt slash mission mission college app slash go mission. so

I like short URLs. It's it's in and I and I tell my staff, it's really for me because I can't remember where anything is, but I remember the short URL that I created myself and and maybe like three people, you know, remember it besides me. But you know, I I just like putting that out there to basically, you know, keep my head in order. Well, thank you for the closing tip to the listeners. Keep those URLs short. I agree a hundred percent. Well, thank you so much. It's been so great to learn more about the app. You did a great job in your presentation at CC Pro too.

And congrats on a successful project. No, thank you, Cheryl, and have a great day and congratulate communications. I mean, we've used in the past and we'll continue to work with you in the future. You're doing a great job over there. Thank you for listening to Higher Education Coffee and Conversation. If you like the podcast, please leave me a five-star rating. And to discover more great higher education related content.

Cheryl Broom (35:10.466)
Make sure to visit us at graduatecommunications.com. And with that, I'm going to say thank you for listening. Thank you for the hard work you do for students each and every day.