GradComm is a marketing agency specializing in community colleges and public education. Our AI services help institutions use artificial intelligence thoughtfully and effectively without losing trust, accessibility, or institutional voice.
GradComm AI Reputation & Visibility Audit evaluates how your institution appears in AI-powered search and answer tools.
This audit helps colleges understand how leading AI platforms — including ChatGPT, Google SGE, Gemini, Microsoft Copilot, and Perplexity — interpret and describe their institution based on owned content and external reputation signals. As students increasingly turn to AI tools to ask questions outside traditional inquiry channels, it’s critical to know what information surfaces. This audit identifies where your college is highly visible, where it may be misunderstood, and where it may be missing from the AI conversation entirely.
Students are increasingly using AI to ask questions outside traditional college inquiry channels. This audit reveals where your institution is visible, misunderstood, or missing entirely.
- AI Prompt Testing: How your institution appears in real, student-style AI questions
- Competitive Context: How your visibility compares to peer institutions
- Content Readiness: How well your website answers common student questions
- Entity Clarity: Whether AI clearly understands who you are and what you offer
- Reputation Signals: External sources AI tools rely on for trust and authority
- A structured scorecard across key AI readiness factors
- AI visibility snapshots and response examples
- Identified gaps, risks, and opportunities
- Prioritized, actionable recommendations
- Colleges preparing for AI-driven search and discovery
- Institutions concerned about accuracy, reputation, or misrepresentation
- Marketing teams planning content or messaging updates with AI in mind
AMY is the only AI writing assistant built by community college experts for community college marketing and communications teams.
AMY helps staff create clear, inclusive, on-brand content faster while maintaining accessibility standards, equity-first language, and institutional consistency.
- Built-In Safeguards: Bias checks, inclusive language screening, readability review
- Key Benefit: Faster content creation without sacrificing clarity, trust, or values
- Primary Use: Brainstorming, drafting, revising, and reviewing internal, and external-facing content
- What It Is: An AI brainstorming, writing, and content review tool for community colleges
- Who It’s For: Marketing, communications, enrollment, and outreach teams
- Ensure content follows AP style and institutional standards
- Generate strategy-aligned ideas in your institutional voice
- Identify biased or non-inclusive language before publishing
- Support multiple departments without losing brand control
- Write and revise on-brand content quickly and consistently
AI Training for Community Colleges provides practical, plain-language training on how to use AI responsibly and effectively in marketing and communications.
These sessions are designed for beginner-to-intermediate users and focus on real-world application. GradComm’s AI trainings help staff build confidence, establish guardrails, and align AI use with institutional values, accessibility standards, and equity goals.
- Custom Tools: Introduction to building your own custom GPTs and team-wide AI assistants
- Equity & Inclusion: Aligning AI use with DEIA and Vision-aligned priorities
- Prompting & Workflows: Practical ways to save time while maintaining quality
- Responsible Use in Marketing: Preventing bias, stereotypes, and unintended harm
- Understanding AI Basics: What generative AI is, how it works, and where students encounter it
- Conference sessions and keynotes
- Custom trainings tailored to your institution
- Half-day or full-day workshops
- Hands-on sessions using real college materials
- Alignment between AI use and institutional values
- Clear understanding of risks and safeguards
- Increased confidence using AI in daily work
- Practical prompts and workflows they can use immediately
- Colleges establishing AI guidelines or guardrails
- Institutions seeking staff alignment, not just tool adoption
- Marketing and communications teams new to AI
“The way community colleges communicate is shifting faster than anyone expected. Having GradComm as our strategic partner during this time has made all the difference. We’re being intentional about how we evolve and how we keep pace with these changes.
AMY has helped us streamline our branded writing and generate mission-aligned ideas more efficiently, without losing our college’s unique voice. And, because of the AI audit work, we now have a strong foundation for staying visible and relevant as search behavior and digital engagement continue to evolve.
We’re not simply adopting new tools. We’re leveraging the expertise of a partner who understands higher education deeply and is helping us move forward in a way that’s strategic, responsible, and sustainable.”
Larry Womack, Contra Costa College
From AI writing tools to visibility audits and staff training, GradComm helps community colleges use AI with clarity, confidence, and care.
GradComm is a strategic marketing agency rooted in community college and public education marketing. We help institutions increase enrollment, strengthen their brands, and create marketing that truly connects with students.
While our foundation is in community colleges, we also support education and mission-driven organizations that share our commitment to access, equity, and student success.
Our work spans data-driven campaigns, storytelling, branding, and research to help organizations move forward with measurable results.
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