Posts
- Podcast Ep 72: Stop Using Clicks to Measure Campaign Success (March 3, 2026)
- Podcast Ep 71: Quick Take: What Would ChatGPT Say About Your College? (February 16, 2026)
- Discord, Bluesky, and the Next Big Social Platform: A Sanity-Saving Guide for Higher Ed Marketers (February 10, 2026)
- Podcast Ep 70: Straight From the Source: How High School Students Choose and Ignore Colleges (February 2, 2026)
- Podcast Ep 69: Quick Take: 5 Digital Marketing Truths Higher Ed Marketers Can’t Ignore (January 15, 2026)
- What Gen Alpha Really Thinks About College Straight from a 13-Year-Old Future Something-or-Other (January 14, 2026)
- Podcast Ep 68: Small Donors, Big Impact: Making Fundraising Events Worth the Effort (January 1, 2026)
- GradComm’s Favorite Projects of the Year (December 18, 2025)
- Podcast Ep 67: Leading With Values: How Alliant Builds Belonging from the Inside Out (December 1, 2025)
- How Secret Shopping Helps Colleges Create Student-Centered Experiences (November 20, 2025)
- Podcast Ep 66: Confronting Implicit Bias and Building Belonging in Higher Ed Marketing (November 1, 2025)
- Real Results: Digital Strategies Powering Community College Enrollment (October 21, 2025)
- Podcast Ep 65: Saying No with Purpose: Building a Mission-Driven Marketing Office (October 3, 2025)
- Why Press Releases Still Matter (Even in the Age of AI) (September 15, 2025)
- Podcast Ep 64: The Higher Ed Roadmap to Passing a Bond: Marketing, Messaging, and Community Trust (September 2, 2025)
- From Students to Strategists: 4 Lessons We’re Taking Back to Campus After Our GradComm Marketing Internship (August 19, 2025)
- Podcast Ep 63: AI Isn’t Coming, It’s Here: How American University Embedded AI into Every Corner of Campus (August 1, 2025)
- 5 Years of Creative (July 20, 2025)
- Podcast Ep 62: Why a Fractional CMO Might Be the Missing Piece in Your Higher Ed Marketing Strategy (July 1, 2025)
- Hashtags Are Dead (Except When They’re Not): What Community College Marketers Should Know in 2025 (June 17, 2025)
- Before You Hit “Publish” on AI Content (June 11, 2025)
- Podcast Ep 61: From High School to Higher Ed: 6 Factors That Predict College Success (May 29, 2025)
- Canva for Marketing: When It Works—and When to Use Something Better (May 12, 2025)
- Podcast Ep 60: The Power of Community & Family Engagement in Education (May 1, 2025)
- Using AI in Higher Ed Marketing: How GradComm Does It—and How You Can Too (April 15, 2025)
- Podcast Ep 59: Prioritizing Data Privacy Without Slowing Down Digital Marketing (April 1, 2025)
- Winning Big: Marketing Lessons from a Year of Award-Winning Projects (March 20, 2025)
- Podcast Ep 58: Enhancing Admissions: The Role of Admissions Counselor Morale in Higher Education (February 27, 2025)
- Higher Education Marketing Tips: A College President’s 5 Must-Know Strategies (February 19, 2025)
- Podcast Ep 57: Using Branding to Highlight Existing History and Tell Your Story (February 3, 2025)
- Top Marketing Insights of 2024: Student Engagement, Media Habits, and Success Strategies (January 22, 2025)
- Podcast Ep 56: Leveraging Predictive Modeling to Help Students from Enrollment to Graduation (January 2, 2025)
- Podcast Ep 55: Leadership Development and the Importance of Organizational Happiness (December 2, 2024)
- What is the Fastest Growing Community College Demographic and How to Target Them (November 19, 2024)
- Podcast Ep 54: How to Use Crisis Communications to Be Ready for Anything (November 1, 2024)
- How to Use Brand and Marketing to Create Word-of-Mouth (October 22, 2024)
- Podcast Ep 53: Engage New Students and Improve Their School Experience with AI (October 1, 2024)
- Understanding Applied-Not-Registered and Stop-Out Students (September 24, 2024)
- Podcast Ep 52: Driving Inclusive Design in Higher Ed Communications (September 1, 2024)
- Media Habits of Community College Students (August 15, 2024)
- Podcast Ep 51: The Power and Strategy of Out-of-Home Media (August 1, 2024)
- Postcard & Direct Mail Retargeting: What is It and Why You Need It (July 16, 2024)
- Podcast Ep 50: AI: the Tool that Brings Human Touch Back to Education (July 1, 2024)
- Three Tips from a Top Media Expert (June 20, 2024)
- Podcast Ep 49: The Power of Direct Mail Marketing (June 1, 2024)
- 3 Tips for Greater Professional Growth and Satisfaction (May 14, 2024)
- Podcast Ep 48: Three Takeaways from Online Dating to Improve Your College’s Marketing Plan (May 1, 2024)
- Revolutionize Your Content Creation: The Pinterest Advantage for Community Colleges (April 18, 2024)
- Podcast Ep 47: Strategies for Success in Workforce Development Courses (April 1, 2024)
- 11 Interview Questions to Make Your Student Profiles Easier to Write and Better to Read (March 19, 2024)
- Podcast Ep 46: Supporting Your School with Servant Leadership (March 1, 2024)
- Why Failure is the Key to Student Success Stories (February 13, 2024)
- Podcast Ep 45: Creating a Digital Community for Students in the Social Media Era (February 1, 2024)
- How to Tell the Right Story – A Lesson from Donald Miller’s Building a Story Brand (January 18, 2024)
- Podcast Ep 44: A Journey to Balance Motherhood and Career Success (January 2, 2024)
- Podcast Ep 43: Harnessing SEO: Where Storytelling Meets Marketing (December 1, 2023)
- Podcast Ep 42: The Easy Way To Find Reliable Vendors For Higher Education Institutions (November 1, 2023)
- My Year as an Intern at GradComm: Social Media Takeaways Everyone Can Use (November 1, 2023)
- Diary of a Recovering College MarComm Director (October 12, 2023)
- From Journalist to PIO: 5 Skills to Help You Thrive (October 3, 2023)
- Podcast Ep 41: The Art of Simplifying Complexity in Communication (October 3, 2023)
- Three Things AI is Good For (and a Bunch It Isn’t) (September 18, 2023)
- Your Guide to a Campus Crisis Management Plan (September 5, 2023)
- Podcast Ep 40: Navigating the Digital Landscape of Content Marketing (September 1, 2023)
- Authentically Communicating Diversity On Campus Through the Written Word (August 7, 2023)
- Five Tips for Starting Your College’s Podcast Today (August 1, 2023)
- Podcast Ep 39: Building Bridges: Promoting Education and Community Engagement (August 1, 2023)
- 5 Community Colleges Winning the Social Media Game (July 19, 2023)
- How to Create a Useful App for Students and Staff (July 4, 2023)
- Podcast Ep 38: Effective Communication and the Future of Higher Education (July 1, 2023)
- How To Survive a Mascot Change: Expert Tips to Navigate and Thrive Amidst Transitions (May 31, 2023)
- Podcast Ep 37: Social Media Mastery: Hootsuite’s New Certification and Expert Insights (May 30, 2023)
- Is it Time for a Noncredit Sub-brand? (May 16, 2023)
- Using Data to Tell Stories (May 2, 2023)
- Podcast Ep. 36: Leadership Lessons & Finding the Right Mentor (May 1, 2023)
- 4 Apps That Will Free Your Headspace (April 19, 2023)
- Achieving Harmony in the Digital Age: Gracefully Enhance Your Website Without Infuriating College Administrators (April 4, 2023)
- Podcast Ep 35: Surrounded by Superstars: The Marketing Strategy of Santa Ana College’s President (March 27, 2023)
- How to Set Goals for Social Media Success (March 20, 2023)
- 10 Guiding Principles for Implementing Guided Pathways (March 7, 2023)
- Podcast Ep 34: Behind the Scenes of a Presidential Visit (March 2, 2023)
- 6 Steps to Acing Your Content Strategy (February 21, 2023)
- 5 Ways to Make Greater Online Connections with Students (February 1, 2023)
- Podcast Ep 33: Unlocking the Power of the Printed Class Schedule (January 24, 2023)
- 4 Lessons from a Year of Communication Audits (January 19, 2023)
- Podcast Ep 32: GradComm 2022 Year-in-Review (December 30, 2022)
- 12 College Marketing Lessons Learned from 2022 (December 28, 2022)
- How Secret Shopping Can Improve Your College Marketing Strategy (December 1, 2022)
- Podcast Ep. 31: Unlocking the Secrets to Successful Media Buying for Colleges and Beyond (November 29, 2022)
- The Seven Habits of Highly Effective Marketers (November 21, 2022)
- Why You Should Invest More Time in Promoting Noncredit Education (November 2, 2022)
- Podcast Ep 30: Exploring Options for a Better and More Fulfilling Career (November 2, 2022)
- We’re All About Branding And Our New Brand Proves It (October 10, 2022)
- Podcast Ep 29: Applying A Journalistic Background to Communication Roles in Higher Education (October 4, 2022)
- Storytelling Fundamentals: 4 Tips For Finding the Best Stories (September 22, 2022)
- How International Programs Bring Value to Community College Campuses (September 9, 2022)
- One Storytelling Trick All Marketers Should Know (August 31, 2022)
- Podcast Ep 28: Creating More Diversity On Campus Through the Power of Communication (August 26, 2022)
- How Sharing Student Stories Can Create Visibility and Break Down Stigmas (August 4, 2022)
- Podcast Ep 27: Communicating Crises On and Off Campus (August 3, 2022)
- How Serving Students with Dignity and Respect Can Improve Equity (July 14, 2022)
- 3 MORE Tips for Managing Creatives (July 1, 2022)
- 7 Essential Social Media Tips for Colleges and Universities (June 30, 2022)
- Podcast Ep 26: Podcasting 101: Dissecting A Successful Podcast Strategy (June 29, 2022)
- The Ins And Outs of Being A Trustee (June 14, 2022)
- Podcast Ep 25: On A Mission To Create A Great App (June 10, 2022)
- 3 Tips for Managing Creatives (June 1, 2022)
- What Your Community College Can Gain From An Alumni Association (May 6, 2022)
- Podcast Ep 24: Gauchos, Bobcats, and Zoom Bombs: Changing a Mascot is Not for the Fainthearted (May 6, 2022)
- How To Craft Culturally Relevant Stories Using Universal Themes (April 15, 2022)
- Less Stress, More Success: The Eisenhower Decision Matrix for Marketers (April 1, 2022)
- Podcast Ep 23: Using Data to Tell Stories (March 29, 2022)
- How a Holistic Communications Strategy Can Improve Enrollment (March 9, 2022)
- Podcast Ep 22: Optimizing Current Digital Marketing Tools and Getting Ready for New Ones (March 4, 2022)
- Lifestyle Brand Tricks to Excite and Engage Alumni & Students: Part 2 (February 26, 2022)
- What Apple & Google’s New Privacy Settings Mean for You (February 8, 2022)
- Podcast Ep 21: Navigating the Web of Competing Demands During Site Redesign (February 5, 2022)
- Lifestyle Brand Tricks to Excite and Engage Alumni & Students: Part 1 (January 14, 2022)
- Lead With Opportunity: Developing an Equitable Framework for Storytelling and Fundraising (January 11, 2022)
- Podcast Ep 20: A Guide to Helping Guided Pathways Take Root (January 6, 2022)
- 3 Signs You’re Ready to Partner with an Agency (December 23, 2021)
- Revisiting the Old of Communications, Both Good and Bad (December 9, 2021)
- Podcast Ep 19: Secret Shopping Can Yield Great Marketing Gifts (December 9, 2021)
- Writing for Diversity When You’re Not: How to Avoid Cultural Bias (November 17, 2021)
- New Student Enrollment Starts with Solid Relationship Building (November 4, 2021)
- Podcast Ep 18: Crafting Culturally-Relevant Stories Using Universal Themes (November 3, 2021)
- 4 Things Picture Books Can Teach You About Marketing (October 19, 2021)
- Podcast Ep 17: “If You Mess Up, Fess Up”: A Wisdom Drop from the Public Relations Maven® (October 5, 2021)
- Storytelling Doesn’t Have to be a Snooze (October 1, 2021)
- Podcast Ep 16: A Year in Review, and Tips for You (September 8, 2021)
- Happy First Birthday, Graduate Communications: How A Storybook First Year Has Made Us All Better Storytellers (September 1, 2021)
- What Lifestyle Brands Can Teach Us About Alumni Relations (August 31, 2021)
- Podcast Ep 15: The Keys to Great Storytelling (August 4, 2021)
- Employability and Affordability: The Secret to Community College Marketing (July 31, 2021)
- Podcast Ep 14: Businesses Like Business-Like Thinking. College Communicators Need to Learn to Speak Business (July 6, 2021)
- 10 Ways to Create a Sense of Community at Your College (June 24, 2021)
- Podcast Ep 13: The Power of Athletics as a Rallying Point (May 29, 2021)
- Graduate Communications: As Told By CSUSM Students (May 29, 2021)
- Podcast Ep 12: Using the Right Words in the Right Way (May 7, 2021)
- Making Integrated Marketing Work for Your Organization (May 4, 2021)
- Podcast Ep 11: Serving and Recruiting Community College International Students (April 6, 2021)
- Recruiting and Retaining Adult Learners and Non-Traditional Students (April 6, 2021)
- Handling a Higher Ed Crisis: Tips and Best Practices (March 13, 2021)
- Podcast Ep 10: From Corrections to College (March 10, 2021)
- Podcast Ep 9: Serving Students with Dignity and Respect (February 9, 2021)
- Podcast Ep 8: The Ins and Outs of Being a College Trustee (January 30, 2021)
- Building A Culture Of Philanthropy On Campus (January 8, 2021)
- Podcast Ep 7: Reach, Recruit, and Retain Adult Learners (January 5, 2021)
- Your New Year’s Marketing Resolutions: Five Areas Of Focus For The New Year (December 12, 2020)
- Podcast Ep 6: Building an Alumni Association from the Ground Up (December 8, 2020)
- Podcast Ep 5: The Good, the Bad, and the Amazing in Digital Marketing (November 12, 2020)
- Generational Communication: Creating A Welcoming Environment For All (October 31, 2020)
- Podcast Ep 4: How To Help Students With What Comes Next (October 15, 2020)
- Dealing With Bullies in Academia and Beyond (October 1, 2020)
- Podcast Ep 3: Taking a Holistic Approach to Enrollment Management, Advancement & Crisis Communication (September 22, 2020)
- Metrics that Matter: Measure the Success of Your Marketing (September 19, 2020)
- [Infographic] – Higher Ed Industry Benchmarks 2020 (September 2, 2020)
- Making Your College Website Effective Is a Process, Not a Project (September 2, 2020)
- Podcast Ep 2: Giving Noncredit Education Its Day In the Sun (August 24, 2020)
- Podcast Ep 1: Overcoming the Deficit Perspective in Higher Education Fundraising (August 13, 2020)
- 5 Ways To Integrate Diversity And Inclusion Into Higher Education Marketing (August 13, 2020)
