Snapshot
Services:
Email marketing, design, copywriting
Audience:
Prospective career education students
Focus:
Perkins-aligned equity goals
The The challenge
Increase awareness and enrollment in high-demand Career Education programs while encouraging students to explore nontraditional pathways.
Our Our solution
GradComm used Perkins data, prospect segmentation, and targeted email messaging to introduce students to career fields they may not have previously considered.
Key Achievements
- 27,000 prospects reached
- 2.5%+ benchmark exceeded
- 2 segmented campaign audiences
- Perkins-aligned equity goals supported
Why This Work Mattered
Students can’t pursue careers they don’t know are possible. This campaign helped Allan Hancock College introduce prospective students to high-demand pathways in areas where they have historically been underrepresented, expanding awareness while supporting equity, enrollment, and workforce goals.
What Colleges Ask Us...
How can colleges encourage students to explore nontraditional career paths?
Strategic segmentation can help colleges reach students with messages that feel relevant, personal, and possible. By connecting high-demand programs to student interests and future opportunities, colleges can expand awareness while supporting equity and enrollment goals.
About GradComm
GradComm is a strategic marketing agency rooted in community college and public education marketing. We help institutions increase enrollment, strengthen their brands, and create marketing that truly connects with students.
Certified California Small Business •
AGI Accredited
