From energizing keynote presentations to hands-on workshops, we help higher education teams think differently, build new skills, and leave with ideas they can use.
GradComm’s speaking and training sessions are built specifically for higher education professionals.
We bring together research, real-world experience, humor, and plenty of practical takeaways to help teams tackle today’s biggest marketing and communication challenges.
Whether you’re planning a national conference, leadership retreat, professional development day, or hands-on team workshop, we’ll tailor the experience to your audience and goals.
Our speaking and training sessions turn big ideas into practical action. Whether your team is navigating AI, sharpening its marketing strategy, improving design, or finding better ways to connect with students, we bring real-world experience, useful tools, and ideas you can put to work.
Every session is tailored to your audience, goals, and challenges. Depending on the format, you’ll get:
- Practical strategies you can use right away
- Real higher education examples and case studies
- Tools, prompts, and resources to keep using
- Hands-on exercises and interactive learning
- Fresh ideas tailored to community college marketing
- Clear next steps to keep the momentum going
Sessions can be delivered as keynotes, conference breakouts, team workshops, professional development sessions, leadership retreats, or virtual trainings.
Plenty — and we can tailor every session to your audience, goals, and biggest challenges.
Topics include:
- AI & Emerging Technology: AI in higher education marketing, custom GPTs and AI assistants, smarter workflows, responsible use, and AI policy development
- Marketing & Digital Trends: Enrollment marketing, digital strategy, social media, audience targeting, digital advertising, and what’s changing next
- Student Experience & Trust: Better communication, fewer barriers, stronger student journeys, and marketing that builds confidence and connection
- Brand, Content & Creative: Branding, storytelling, student success stories, content strategy, design, and creative that actually connects
- Leadership & Strategy: Marketing leadership, cross-campus collaboration, research, enrollment strategy, and turning good ideas into action
GradComm CEO Cheryl Broom also speaks on themes from her book, Marketing Is Mission Work: How Colleges Can Build Trust, Remove Barriers, and Better Serve Students.
For more of Cheryl’s current keynote topics and speaking information, visit CherylBroom.com.
“Cheryl’s presentation was very insightful and engaging. It was one of the best I’ve seen, and I left with actionable items.”
“Provides a great appraisal of how to improve the student experience from first click to registered.”
“Cheryl Broom’s presentation was hands down my favorite session I attended at
the conference. Cheryl was incredibly friendly and personable, which made it easy to listen and engage with her presentation.”
“Cheryl Broom brings sharp strategy, practical wisdom, and just the right amount of humor to help colleges tell better stories, connect with students more authentically, and actually enjoy the work along the way.”
“Cheryl Broom connects with audiences by understanding who is in the room and tailoring her message to meet them where they are. She breaks down complex issues into meaningful and engaging conversations. Audiences leave more informed, empowered, and inspired than when they arrived.”
GradComm is a strategic marketing agency rooted in community college and public education marketing. We help institutions increase enrollment, strengthen their brands, and create marketing that truly connects with students.
While our foundation is in community colleges, we also support education and mission-driven organizations that share our commitment to access, equity, and student success.
Our work spans data-driven campaigns, storytelling, branding, and research to help organizations move forward with measurable results.
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