Snapshot
Services
Brand research, design, web development
Audience
Internal and external stakeholders
Focus
Impactful logo and stakeholder alignment
The challenge
Establish a distinct identity for the Foundation for the Los Angeles Community Colleges in just three months, building stakeholder support ahead of a major gift announcement.
Our solution
Use deep research and focus groups to guide a new logo, palette, and brand toolkit, then carry the identity into web and communication materials for an on-time launch.
Key Achievements
- ✓ New brand launched on time with broad internal and external support
- ✓ New logo, color palette, and typography created
- ✓ Web presence launched ahead of the major gift announcement
- ✓ Brand standards and templates supplied for consistent implementation
Why This Work Matters
A foundation’s identity helps people recognize the work they can be part of. For the Foundation, it means having a shared way to express its mission and invite others to support it. This work gave FLACC more than new materials: it created an identity its stakeholders could stand behind and carry into conversations about the future of Los Angeles’ community college students.
What Colleges Ask Us...
Why should a college foundation invest in its own brand?
A foundation shares its college’s commitment to students, but advances that mission by inspiring others to give. Its brand therefore needs to make a different connection: helping donors and partners see how their support can create student opportunities. A distinct identity gives that invitation a recognizable home, linking the foundation’s purpose, stories, and impact across every interaction. Over time, that consistency will build familiarity and trust, strengthening the relationships that sustain its work.
About GradComm
GradComm is a strategic marketing agency rooted in community college and public education marketing. We help institutions increase enrollment, strengthen their brands, and create marketing that truly connects with students.
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