Snapshot
Services
Dual enrollment, integrated campaigns & strategy, media buying
Audience
High school students and parents
Focus
Dual enrollment awareness and student recruitment
The challenge
Address concerns about declining traditional student demographics by generating interest in Cerritos College’s dual enrollment program and converting more prospects into enrolled students.
Our solution
Pair audience-specific messaging with targeted digital and community outreach, directing students and parents to a landing page where they could explore dual enrollment and request assistance.
Key Achievements
- ✓ Supported program growth to 7,000 students by end of campaign
- ✓ 7,400 leads from digital ads
- ✓ 52,077 website visits
- ✓ 5,838,549 impressions
- ✓ Silver Paragon Award from NCMPR
Why This Work Matters
Dual enrollment gives students a chance to begin college with credits already earned and a future that feels more within reach. Those early experiences can build momentum that lasts beyond high school, with research showing benefits for college enrollment and degree completion. By helping students and parents understand the opportunity and how to access it, this work opened the door to an earlier, more affordable start on college for thousands of students.
What Colleges Ask Us...
How can colleges help students and parents see the value of dual enrollment?
Make the opportunity concrete: explain what students can gain, what it costs, and how to get started. Reach students and parents through channels suited to each audience, and give them a shared destination for information and assistance. Showing how dual enrollment fits into a student’s plans helps families move from awareness to a more informed decision about earning college credit in high school.
About GradComm
GradComm is a strategic marketing agency rooted in community college and public education marketing. We help institutions increase enrollment, strengthen their brands, and create marketing that truly connects with students.
Certified California Small Business •
AGI Accredited
