Snapshot
Services:
Branding, research, strategy
Audience:
Students, employees, community stakeholders
Focus:
Strategic brand redesign
The challenge
Modernize Citrus College’s brand while honoring its 100-year legacy and navigating strong institutional attachment to the existing identity.
Our solution
GradComm used surveys, focus groups to ground the refreshed identity in authentic community insight and long-standing brand equity.
Key Achievements
- ✓ Modernized logo
- ✓ Citrus College’s history honored
- ✓ Refreshed color palette
- ✓ Preserved brand equity
- ✓ Broad internal & external support
Why This Work Mattered
A college brand has to carry history while still feeling relevant to the students it serves today. This work helped Citrus College modernize with care, giving the institution a clearer, more unified identity rooted in community input, student success, and more than a century of trust.
What Colleges Ask Us...
How can colleges modernize their brand without losing their history?
A successful brand refresh balances evolution with continuity. By grounding creative work in research and community input, colleges can modernize their identity while preserving the elements that students, alumni, employees, and community members already recognize and trust.
About GradComm
GradComm is a strategic marketing agency rooted in community college and public education marketing. We help institutions increase enrollment, strengthen their brands, and create marketing that truly connects with students.
Certified California Small Business •
AGI Accredited
