snapshot
Services:
Content marketing, research, strategy
Audience:
Prospective career education students
Focus:
Nontraditional pathway awareness
The challenge
Increase awareness and enrollment in career education programs while encouraging students to think outside the box and explore nontraditional pathways.
Our solution
GradComm used Perkins data, gender-specific segmentation, and targeted email messaging to connect students with careers they may not have considered before.
Key Achievements
- ✓ 27,000 prospects reached
- ✓ 2.5%+ campaign average CTR%
- ✓ Female audience: 2.68% CTR
- ✓ Male audience: 3.06% CTR
- ✓ Perkins-aligned equity goals met
Why This Work Mattered
A student’s career choices can be shaped by the opportunities they have seen and the encouragement they have received. When a field feels unfamiliar or seems intended for someone else, a promising path may never enter the picture. Introducing students to nontraditional programs gives them a reason to reconsider those assumptions and explore where their interests could lead.
What Colleges Ask Us...
How can colleges encourage students to explore nontraditional career paths?
Start by identifying which programs students may overlook and who could benefit from discovering them. Institutional research, including Perkins reporting, can help focus that effort. Use those insights to create relevant messages that introduce the programs, show why they are worth exploring, and invite students to learn more. Then, track engagement to see if those messages are connecting.
About GradComm
GradComm is a strategic marketing agency rooted in community college and public education marketing. We help institutions increase enrollment, strengthen their brands, and create marketing that truly connects with students.
Certified California Small Business •
AGI Accredited
