Snapshot
Services:
Design & video, media buying, research, strategy
Audience:
Voting age adults, diverse regional district communities
Focus:
Building bond measure support
The challenge
Overcome past failures to build the community support needed to pass a $136M bond measure across politically and culturally distinct district communities.
Our solution
Audience-specific research, tagline development, storytelling, and multi-platform outreach to connect MHCC’s impact to specific community values and priorities.
Key Achievements
- ✓ $136M bond measure passed
- ✓ 60,000+ community members reached
- ✓ 40,000 alumni activated
Why This Work Mattered
Community colleges rely on public trust to keep opportunity within reach. This work helped MHCC connect a $136 million bond measure to the people, programs, and regional needs behind it, giving diverse communities clearer reasons to support the college’s future impact.
What Colleges Ask Us...
How can colleges build support for major funding measures across diverse communities?
Effective outreach starts with understanding what different audiences value and why the college matters to them. By pairing segmented messaging with authentic storytelling, colleges can build trust, clarify their regional impact, and create stronger alignment around shared community goals.
About GradComm
GradComm is a strategic marketing agency rooted in community college and public education marketing. We help institutions increase enrollment, strengthen their brands, and create marketing that truly connects with students.
Certified California Small Business •
AGI Accredited
