Snapshot
Services
Research, design, media buying, email, & social media marketing
Audience
Prospective career education students and program-specific audiences
Focus
Career education recruitment and enrollment growth
The challenge
Expand enrollment in Long Beach City College’s under-enrolled career education programs, connecting their specialized training opportunities with prospective students whose interests and career goals had not been reached through previous outreach.
Our solution
Use faculty insights and research to create individual program marketing plans, pairing career-focused messaging with tailored creative, landing pages, and targeted paid media that connected each program with its most relevant audiences.
Key Achievements
- ✓ Estimated $4.4M in revenue
- ✓ 880 students in reported year-over-year growth
- ✓ 4,000% Projected ROI
- ✓ Largest gains included 75% enrollment growth in Commercial Music and 68% in Cloud Computing, Fall 2022 to Fall 2023
Why This Work Matters
A career pathway becomes meaningful when someone can see how it connects to the work they want to do. This work made specialized training more visible to the people it could serve, giving under-enrolled programs a stronger connection to prospective students. The enrollment growth and estimated revenue show the institutional value of helping more people find a path toward their career goals.
What Colleges Ask Us...
How can colleges grow enrollment in under-enrolled or struggling programs?
Growing an under-enrolled program starts with understanding who it could serve and what makes it worth choosing. Faculty insights and research help connect the program’s strengths and career pathways with prospective students’ interests, giving the campaign a clear direction. Tracking enrollment by program then shows where the approach is gaining traction and where it needs refining.
About GradComm
GradComm is a strategic marketing agency rooted in community college and public education marketing. We help institutions increase enrollment, strengthen their brands, and create marketing that truly connects with students.
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