Snapshot
Services
Strategy; Email marketing
Audience
Parents of HS students, stop-outs, applied-not-registered students
Focus
Drive enrollment through personalized messaging
The challenge
Turn limited career education awareness into regional engagement and student action, while supporting the distinct recruitment needs of 12 colleges under one regional brand.
Our solution
Use research-driven messaging, targeted media, and college-specific landing pages to improve marketing efficacy and equip colleges with qualified leads and actionable insights.
Key Achievements
- ✓ $33.4M in potential funding
- ✓ 6,183 ANR enrollments recorded
- ✓ 8,662 Promise applications
- ✓ 49% of Promise applicants enrolled
Why This Work Matters
Free college can change someone’s future, but only if they know the opportunity exists and how to access it. For others, the interest is already there, but life, uncertainty, or an unanswered question can stall enrollment. These emails brought LACCD’s Promise opportunity to new prospects and gave interested students timely encouragement, practical support, and a clear next step. The resulting enrollments and estimated funding potential show the institutional value of helping more people move forward with their education.
What Colleges Ask Us...
How can targeted email move prospective students to action?
Marketing data tells us that personalization has a clear and positive impact on conversion. For example, while new prospects may need to discover an opportunity like free college, interested applicants may need reassurance or help completing enrollment. Pairing a personally relevant benefit with a clear next step and accessible support reduce resistance and make taking action easier.
About GradComm
GradComm is a strategic marketing agency rooted in community college and public education marketing. We help institutions increase enrollment, strengthen their brands, and create marketing that truly connects with students.
Certified California Small Business •
AGI Accredited
