Snapshot
Services
Research, strategy, creative, media buying
Audience
Prospective students and adult learners
Focus
Regional engagement and recruitment
The challenge
Turn limited career education awareness into regional engagement and student action, while supporting the distinct recruitment needs of 12 colleges under one regional brand.
Our solution
Use research-driven messaging, targeted media, and college-specific landing pages to improve marketing efficacy and equip colleges with qualified leads and actionable insights.
Key Achievements
- ✓ 38.2M impressions extended regional visibility over nine months
- ✓ 382,000 website visits and 5,889 leads
- ✓ Search cost-per-lead reduced from $55 to $8
- ✓ 12 colleges given qualified leads and customized creative assets
- ✓ Positive brand perception strengthened and insights gained for future outreach
Why This Work Matters
The value of a regional campaign extends beyond how many people see an ad. READY connected broad visibility with opportunities at individual colleges, turning attention into website visits and leads while giving local teams useful recruitment resources. Together with audience insights and strengthened brand perception, these results show how a shared campaign can support regional engagement and more informed local outreach.
What Colleges Ask Us...
How can a regional campaign deliver value beyond just impressions?
A regional campaign creates value when it connects broad awareness to opportunities at individual colleges. Tailored creative makes that connection relevant, while audience insights help each college refine its recruitment efforts. Tracking website activity, qualified leads, and cost per lead then shows whether that outreach is prompting action and using resources efficiently. Connecting those results to confirmed enrollments and financial data allows colleges to assess enrollment impact and calculate financial ROI.
About GradComm
GradComm is a strategic marketing agency rooted in community college and public education marketing. We help institutions increase enrollment, strengthen their brands, and create marketing that truly connects with students.
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