Snapshot
Services
Research, strategy, media buying, direct outreach
Audience
Applied-not-registered and stop-out applicants
Focus
Applicant reengagement and enrollment conversion
The challenge
Reclaim unrealized enrollment revenue from interested applicants who had entered Glendale’s recruitment pipeline but stopped short of registering for classes.
Our solution
Use applicant research to shape a three-month campaign of targeted outreach that addressed enrollment barriers and guided interested applicants toward registration.
Key Achievements
- ✓ Estimated $1.3M return on a campaign under $40,000
- ✓ 222 confirmed enrollments
- ✓ 10% growth in headcount
- ✓ Research identified enrollment barriers and applicants needing assistance
Why This Work Matters
Helping an interested applicant enroll advances a student’s plans while delivering value for the college. Glendale connected these outcomes through research and coordinated outreach, supporting 222 enrollments and 10% headcount growth. The estimated $1.3M return, assuming full-time attendance, illustrates the financial potential of a campaign costing under $40,000 that focused on applicants already interested in attending.
What Colleges Ask Us...
How can applicant reengagement deliver measurable value for colleges?
Applicants have already shown interest, giving colleges a focused starting point for outreach. Research identifies what keeps them from registering, so coordinated reminders and assistance can address those barriers. These types of campaigns are special because the tactics used provide for very close ROI tracking that allows institutions to reliably connect campaign costs to student enrollments.
About GradComm
GradComm is a strategic marketing agency rooted in community college and public education marketing. We help institutions increase enrollment, strengthen their brands, and create marketing that truly connects with students.
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