“How do I apply for financial aid?”, “When does the fall semester start?”, “Where can I change my class schedule?” Starting college comes with many questions. Our guest for this episode, Nick Martin, has developed a way for AI to help engage with prospective students while improving the experience of existing ones. Nick is the Co-Founder of Direqt, an organization that trains conversational AI chatbots on a school’s website, data, and social media content. After developing an AI that is an expert in that school’s user experience, it’s integrated into its website as a handy tool. Having a specialized knowledge base enables this chatbot to be personable, provide unique information quickly, and locate unresolved problems through student usage patterns on the website. This episode is all about connecting with students and using cutting-edge technology to make their lives better!