Meet AMY.
AI that Majored in You.
Most community colleges struggle to keep up with marketing demands. AMY helps you move faster without losing your voice.
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You’re stretched thin.
Your team is juggling campus communications, last-minute requests, and a mission that deserves more visibility, but generic AI tools just don’t get your students, your strategy, or your brand.
AMY is where the efficiency of artificial intelligence meets the power of real-world expertise.
AMY is the first AI marketing tool built specifically for community college communicators and marketers. Built on the easy-to-use ChatGPT platform, and powered by GradComm’s deep experience, AMY is fine-tuned to your voice to help you:
- Write or revise on-brand content in seconds
- Generate ideas aligned with your strategy and brand voice
- Stay consistent across multiple departments and users
- Save time, without sacrificing authenticity and your brand identity
- Develop content for specific personas
- Identify non-inclusive, biased language
- Ensure your writing follows AP style
Here’s how it works:
1.
We tailor AMY to your brand
— using your voice, goals, and strategy
2.
You ask. AMY answers.
— instantly generate, revise, or refine content
3.
You publish with confidence
— and get back to big-picture work
Less scrambling. More strategy.
When your content pipeline is faster, your messaging gets better. With AMY, your team gains time, alignment, and momentum so you can stay focused on what matters: helping students succeed.
"I've been working in the community college public information and marketing realm for nearly a decade — sometimes with a staff and, at the moment, as a team of one. AMY has been most helpful to me for bouncing around ideas and rewriting material, which has helped me save time and improve efficiency. I suspect my efficiency will improve even more as I continue to grow more sophisticated in my use of AMY. It's great having the additional help.”
– James Meier, IEDRC
“Unlike other out-of-the-box AIs, AMY is trained specifically on our college’s brand, values, and voice. You don’t have to enter extensive prompts or spend months training her, because she’s already trained on the combined knowledge of GradComm and our marketing team. As a result, she’s able to take us from ‘Where do I start?’ to ‘Let’s make this better’ with greater impact and in a lot less time.”
– Larry Womack, Contra Costa College
Plus, community comes standard.
When you subscribe to AMY, you also get free access to a member-only learning community of community college marketers.
This exclusive membership includes:
- Ongoing maintenance and quarterly updates
- Coaching and office hours with GradComm experts
- Special access to webinars and workshops
- Training and onboarding resources
- Opportunities to network and share best practices
- And more!
Meet AMY.
The only AI tool trained by experts to maintain your brand and think like a community college marketer.
AMY vs. CHATGPT
Feature
ChatGPT
AMY
GradComm GPT Product FAQs
How is AMY different from the standard ChatGPT?
AMY is a custom GPT that is strategically trained for your college.
While ChatGPT gives you access to a general-purpose AI, AMY goes far beyond that. AMY is:
- Personalized with your college’s tone, voice, and brand guidelines
- Trained on specialized, proprietary community college knowledge files, personas (students, faculty, community, leadership), and messaging framework
- Configured to follow content rules that match your internal processes
- Securely built using your branded content – no external data scraping, no privacy concerns
- Trained to follow AP Style and avoid implicit bias, improving accuracy, professionalism, and inclusive language in every output
- It’s the difference between a general AI assistant and a purpose-built virtual team member who understands how you serve students, how your college communicates, and how to make your message matter.
Can I make images with AMY?
Yes, AMY can make images, but quality and results will vary greatly as this is not what the tool is built to support. We encourage you to test it out because sometimes you get great results!
Does GradComm provide training on how to use AMY?
Yes! Every custom GPT includes training upon delivery. We walk your team through how to prompt AMY effectively and explore its strengths and limits.
GradComm also offers ongoing training and support, including membership in our learning community, a collaborative group where you’ll learn from peers, see use cases, and stay current on new features and best practices. We also host regular virtual office hours and send weekly tips to make your experience with AMY even better.
Why was AMY built on the ChatGPT platform?
ChatGPT by OpenAI provides a reliable and well-documented platform for building custom AI tools. It offers strong natural language processing capabilities and support for fine-tuning behavior based on specific business needs. Additionally, OpenAI maintains clear usage policies, privacy, and safety protocols which support responsible deployment of AI in client-facing environments.
What about privacy and data security?
We take privacy seriously. All custom GPTs are built through OpenAI’s ChatGPT platform, which follows industry-standard data handling practices. Content you enter into your chats is not visible to GradComm or anywhere else, nor is it used to train OpenAI models. But to be safe, all colleges are discouraged from entering sensitive or personally identifiable information into the GPT.
Do you use my college’s content in other GPTs?
No. GradComm never uses your college’s proprietary materials—such as marketing plans, campaigns, emails, or other content we’ve created together—to train GPTs for other clients. Each custom GPT’s Instructions and Knowledge Files are unique and contain only GradComm-developed resources or content you have explicitly approved. Your materials stay your materials, and they will never appear in another client’s GPT without your knowledge and written permission.
Does AMY use general internet knowledge or only my college’s brand materials?
AMY is designed to prioritize your brand and communication materials first, which is everything GradComm designs and builds. It will still have access to general knowledge from OpenAI’s trained model (up to its knowledge cutoff date) and everything it can search on the internet, but it will always defer to your content brand and GradComm’s guidance when crafting responses. Think of it like a smart assistant that knows everything but always listens to your playbook first.
Do my queries and feedback make AMY smarter or train her?
No, your GPT does not learn or improve automatically based on what you type into it. Unlike some AI tools, these custom GPTs are not actively re-training themselves from your queries.
The only way your GPT gets “smarter” is if GradComm manually updates it based on your feedback. That means you stay in control, the tool won’t drift, or change based on other users’ inputs.
If you want to improve its performance over time (e.g., adjusting tone, updating content, fixing common issues), we can incorporate your suggestions into a quarterly refresh, which is part of our subscription service.
How can I make improvements to my AMY?
GradComm will collect feedback and make quarterly updates to AMY that reflect your personal requests/feedback and any general product updates. At any time, if you notice something wrong or want a change, simply type “Tell GradComm” into any chat with AMY. This will trigger a form link that you can click and use to submit feedback.
Can the GPT write at different reading levels?
Yes. AMY is designed to understand your target audiences and personas, like high schoolers in a dual enrollment program, parents, ESL students, or adult learners returning to school.
We build these personas into the GPT so that it knows how to change its tone and reading level depending on the context. If you need content written at a 5th-grade level, just tell the GPT to “write for 11-year-olds” or “make this more accessible.” You can even have it test the reading level and simplify complex language.
Can AMY change tone for different types of communications?
Yes, and it’s very good at it. AMY is trained to switch between tones based on your request or audience. You can also prompt it with specific tone requests like: “make this more conversational,” or “rewrite this with a serious tone appropriate for the President’s office.”
Can we ask AMY to not be “perfect”?
Yes, in fact, sometimes perfect content sounds too stiff or robotic. You can ask AMY to “make this sound more human,” “add a little personality,” or “write this as if a student ambassador were saying it.”
Can I share AMY with my team or co-workers?
Yes, we set up each GPT to be shared via a private link. Anyone with the link and a ChatGPT account (free or paid) can use it. Free accounts have usage limitations, but users still have access to AMY.
That means you can share it with your team, across departments, or even with student workers, but it won’t be discoverable by the public unless you choose to post it. Be mindful of sharing this tool responsibly and ensuring that any user understands the inherent nature of ChatGPT and the intention/design of AMY.
Can I see how or if my team is using AMY?
No. At this time, OpenAI’s custom GPTs do not track or display usage data. You won’t be able to see who used it or what they asked unless they share that with you directly.
Will other people’s prompts show up in my account?
No, all chats are saved only to the individual user’s ChatGPT account. If someone else uses your GPT via the shared link, their chats are private to them. GradComm also has no access to your chats unless you explicitly share them with us.
Will AMY replace PIOs or harm the integrity of our jobs?
Absolutely not. This GPT is built to support you, not replace you. It’s like giving your office an extra intern who writes quickly but still needs your judgment and experience. You’ll still do the strategy, nuance, community connection, and media relationships, but now you can delegate early drafts, repurposing, and brainstorming to a tool that can save you time and money.
The Results-Driven Higher Ed Experts
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