Discover which digital platforms truly drive student engagement, applications, and ROI. Based on $4M+ in real campaigns, this white paper reveals what works in 2025—and how college leaders can make smarter, data-driven marketing decisions now.
Where Digital Meets Enrollment Growth
If you’ve ever wondered which digital platforms are actually worth your marketing dollars, this new GradComm white paper delivers the data-driven answers you’ve been waiting for.
Based on more than $4 million in community college campaigns, Clicks, Conversions, and Campaign Wins explores what truly moves the needle on student engagement and applications in 2025’s increasingly complex digital landscape.
From search ads that drive direct enrollment intent to TikTok videos that spark authentic curiosity, this study unpacks the results behind hundreds of campaigns to show where real ROI happens—and how to replicate it.
The Data Behind the Decisions
What makes this white paper stand out? It’s not theory. It’s real-world performance data from colleges across the country. Here’s a glimpse:
- Search Still Dominates: Campaigns using search engine marketing averaged a 20.56% CTR—over three times the industry benchmark.
- Email Isn’t Dead: With 95,000 website visits generated from 3.7 million emails, email remains one of the most effective enrollment channels.
- Meta Is a Click-Through Powerhouse: Authentic student stories on Facebook and Instagram delivered CTRs as high as 7.5%.
- TikTok Rewards Creativity: Quick, native-style ads outperformed traditional formats, proving that relevance beats polish every time.
Each insight is backed by data and paired with practical takeaways your team can implement immediately.
Why It Matters for Community Colleges
As privacy laws evolve, AI reshapes search, and students expect seamless, mobile-first experiences, higher ed marketers face more complexity than ever.
But there’s good news: with clear data and smart strategy, colleges can do more than keep up—they can lead.
This white paper helps you see which channels deliver true impact, where to optimize spend, and how to connect authentically with students in an era defined by personalization and performance.
👉 Download the full white paper: gradcomm.com/insights
