Get Students to Fall in Love With Your College

Are you overwhelmed trying to gain student attention? Do you feel like you are exhausting too much time, money, and energy to keep your students’ passion for learning alive? Are you heartbroken when they finally show up one semester only to ghost you the next?

Attracting the right students and getting them to commit to your college doesn’t have to be challenging, but it does take strategy. Increasing enrollment, like love, is a science. You just need someone to break down the college student laws of attraction to learn how to win student affection — from the first time they land on your website to graduation.

That’s what you’ll find in the FREE ebook, “Why Your Community College Marketing is Failing. Lessons from Online Dating,” by community college expert and marketing extraordinaire Cheryl Broom.

This quick and dirty ebook gives you the information to woo students with smart and simple strategies. It’s a fun read sprinkled with Broom’s personal stories of love and relationships that translate into invaluable lessons on how to win students’ devotion to your college and help them find a lifelong love…for learning.

Show students your college is their perfect match. Don’t bumble the opportunity to make an excellent first impression. Long-term devotion hinges on giving them what they want. Ensure your college programs provide the tinder to set student ambition on fire!

Why read this ebook?

It’s Fast!  It takes time to build a relationship with students and gain their trust —and, fingers crossed, their desire. Learning how to do that doesn’t have to take long. This concise and easy-to-read ebook was designed for marketing professionals who we know are working hard and stretched-thin.

It’s Valuable!  Gain quality expertise, industry data, and actionable items from Cheryl Broom, CEO of GradComm, as well as advice from renowned community college leaders.

What’s inside:

• Learn how to make storytelling your college’s superpower. You’ll find tips on how to create the story you want to tell and one that will make students want to be part of your community.
• Explore common mistakes “secret shoppers” found at colleges that drive students away and learn how to fix them.
• Uncover the power of personal touch. Understand how students react to staff who engage with them and follow up.
• Learn how to spiff up your image. Re-examine your branding and your website to make sure they effectively attract and retain students. The book includes best practices for a successful, user-friendly college website.
• Find out which educational center increased enrollment by double digits and how they did it.
• Discover how to build and invest in a sharp marketing team.
• Learn a defense for a strong marketing budget and tips to spend it wisely.
• Dive into more of the best marketing strategies with additional resources.