I don’t know about you, but one of the things I’ve missed most during the pandemic is going to sports events. Whether it’s cheering on my son and his teammates or attending a pro sports game, I feel a real sense of excitement and community that’s hard to find elsewhere. Colleges and their surrounding communities have felt this loss as well, and it’s interesting to think about what role sports can play in leading us back to a more normal life after the pandemic. It’s also a good time to take a look at the best ways to leverage the power of athletics to promote and strengthen your school. For wisdom on this, I turned to an old friend and colleague Steve Johnson, associate athletic director for media relations at Dixie State University, who brings a wealth of communications experience to our discussion and offers some great tips on how to promote your athletics programs to the benefit of the students, school and wider community.
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