What does it look like to run a department of 40 people and be responsible for everything from university advancement to crisis communications? This month’s Higher Education Coffee and Conversation podcast guest, Cathy Baur, recently retired from California State University San Marcos, where she worked tirelessly to integrate marketing and communications into every area of university services.
During her tenure, Cathy oversaw a 50-million-dollar comprehensive campaign—the first for the university—successfully navigated a number of crisis, including natural disasters and crisis of confidence—and worked tirelessly to integrate marketing and advancement into the culture of the university and into all of its communications.
Cathy shares her advice on enrollment management, creating brand loyalty, and crisis communications.
Listen right here at gradcomm.com or on your favorite podcast app!
Podcast Transcript:
