GradComm helps colleges use AI thoughtfully, responsibly, and effectively — without sacrificing voice, trust, or accessibility.
Our AI Offerings
• AMY: Custom AI writing assistant for community colleges
• AI Reputation & Visibility Audit: Understand how AI tools see your institution
• AI Training: Build AI confidence and guardrails for staff
We develop logos, taglines, messaging and design systems that help your college stand out, connect with students, and build lasting recognition.
What We Can Do
• Define and refine your brand positioning
• Understand how internal and external audiences perceive you
• Create taglines and campaign platforms
• Design visual identity systems
• Align brand expression across departments
We develop student-centered messaging that supports their full journey from awareness to application to enrollment.
How We Help
• Messaging and collateral for programs and initiatives
• Management of your social media accounts
• Audience-specific communications
• Foundation and fundraising case statements
• Student profiles and PR
We design visual assets that elevate your brand and bring your college’s story to life.
Key Capabilities
• Campaign creative and ad design
• Video storytelling and production
• Print and digital collateral
• Logos and brand-aligned visual systems
We manage digital and traditional media placements designed to maximize visibility and ROI by partnering with a global media giant.
What You Get
• Channel planning and buying
• Campaign optimization
• Transparent reporting dashboards
• Vendor coordination
We uncover the motivations, barriers, and behaviors shaping student decisions.
Research Services
• Secret shoppers
• Communication, media, AI visibility, and website audits
• Internal and external brand research
• Apply not registered and stop out
• Custom surveys
• And more!
Some moments demand more than standard marketing—this is where our deep community college expertise matters most. We support colleges through high-visibility, high-stakes initiatives where nuance, strategy, and credibility matter most.
Where We Provide Support
• Messaging for bond and funding measures
• Equity, DEI, and student success initiatives like Promise
• Communicating sensitive or complex institutional priorities
• Aligning stakeholders around clear, strategic narratives
• Inclusion-focused campaigns requiring careful tone and positioning
We build data-driven roadmaps that align your marketing with institutional goals.
What We Do
• Audience and market analysis
• Campaign planning and KPI development
• Channel and budget strategy
• Performance optimization
Grad Comm is a strategic marketing agency rooted in community college and public education marketing. We help institutions increase enrollment, strengthen their brands, and create marketing that truly connects with students.
While our foundation is in community colleges, we also support education and mission-driven organizations that share our commitment to access, equity, and student success.
Our work spans data-driven campaigns, storytelling, branding, and research to help organizations move forward with measurable results.
Certified California Small Business •
AGI Accredited
